One Day, We're Gonna Live In Paris

"I think it is only by trying to create something beautiful, that you manage to have a bearable existence.'
Monsieur Jean Touitou, President A.P.C.

Created in 1987, by its President, as mentioned above, Atelier de Production et de Creation (A.P.C.) was spawned as a throwback to French ostentatious fashion at the time. Their ethos, simple - well tailored wardrobe staples, derived from workwear and free from embellishment. And then there's the shoes. Wardrobe staples, beautifully crafted.

Parisian cool.
Chaussette et Semelle